Think your next five years to be a straight line ?

No : click anywhere below to enlight next turns.

Yes : Enjoy the reading, and click when you need a seat belt

Speeding up today's
innovation by
catalyzing tomorrow's

ecosystems

Modern world see faster and faster reshuffling of competition.

Understanding dynamic ecosystems is key for developing sustained value propositions.

Digital Transformation now impacts Products and Services, still concerning workers, customers and processes.

ADAPT OR PERISH

Now as ever, is the nature’s inexorable imperative. It offers great opportunities, and risks if they are missed.

DISRUPTING

Rapid evolution of technologies, usages and value chains creates opportunities.

They can be detected and seized by thinking out of the box, acting diﬀerently, reconsidering the “regular” way of doing business.

Early moves might not bring splashing results day 1, however they deserve consideration as part of the learning curve.

DISRUPTED

When short term direct business is not impacted by external evolutions, temptation is great to keep moving on as usual.

Eﬃciency improvements, ie specialization, are then the most innovative changes.

They don't prepare for game changers. When what was only weak signals become obvious, bridging the gap (cost, time and talent) vs giving up might not be an option.

EXPONENTIAL GROWTH OF
INNOVATION SHORTEN TIME

Growth of Innovations is exponential both in rhythm and in impact, because Ecosystems leverage them through Technology and Usage adoption.

Unfortunately, human forecasts are linear, making uncertainty and room for disruption more likely in strategic planning. Global Dynamic Ecosystems Evolution to be assessed to reduce the gap.

5 years strategic plans to be much more sensitive to Dynamic Ecosystems evolutions in the 2020’s than ever. Disruption risks and brand new business opportunities cannot be ignored, and should become a significant part of the strategy.

IN 2000...

Apple was fighting on the PC market.
Apple Stores didn’t exist Sales were 7.983 B$.

Netflix was renting DVDs online to 700k subscribers.

Nokia made 69% of all mobile phone (after started as a pulp mill).

Amazon was the world’s largest bookstore.

Google, Facebook, WeChat didn’t exist.

The car you could dream of was European, powered by a combustion engine, and won “24 heures du Mans”.

15 YEARS LATER...

Apple Sales are 215.639 B$, 10% being Mac.

Netflix has 117 M subscribers, and no DVDs.

Mobile phonesare now data devices , without Nokia.

Amazon sells over 500 millions products, including fresh products.

One third of total human population use them.

The car you could dream of, if any, is American, powered by electricity, and flies to Planet Mars.

Next Disruptions will take much less than 15 years, will concern all industries, and need to be anticipated NOW

INTRODUCTION TO ECOSYSTEMS DYNAMICS
BOOSTING INNOVATION BY SHIFTING PARADIGMS

ALL STAKEHOLDERS NOW INVOLVED

TECHNOLOGY IS ACCELERATING : more innovations every decade

TECHNOLOGY IS CUMULATIVE : all past innovations add and make next transformation bigger

TECHNOLOGY IS AGNOSTIC: innovation help new players reshuffling the ecosystems

The 4th digital transformation, dealing with Companies’ Products and Services, will be the

most intense with more cumulated and new innovations than ever, in a shorter timeframe.

THE 4TH DIGITAL TRANSFORMATION

Refreshing your product /service vision ?

SPEEDING UP TODAY'S INNOVATION
BY CATALYZING TOMORROW'S ECOSYSTEMS

The 4th Digital Transformation creates the opportunity – and the need - to re-think companies’ value proposition.

From the same WHY (are we in this business) ? they should ask again WHAT (do we offer) ? then HOW (we deliver) ?

Fiting evolving ecosystems requires agile adaptation of the Products & Services Offering, at a scale never reached before.

An efficient methodology will require three steps :

Anticipating Market, Technologies and Usage evolutions,
Analysing their impact on Competitive Landscape, Regulations, Value Chain and, at last, Paradigm Shifts…
Projecting the Company into this next future by working with Ecosystems to maximize Innovations potential.

At start, it is most probably a matter of small and uncertain opportunities.

Be prepared to fail, the fastest the best. Then to start again.

This Innovation investment should be considered as an insurance against disruption risk as well as a true investment for future Business.

Auditing your innovation scope ?

AMBORELLA, CATALYZING ECOSYSTEMS

Amborella trichopoda is said to be the very first angiosperm that appeared 200 millions years ago. Plants introduced then a very efficient way to maximize breeding by taking advantage of context: driving insects showed more efficiency that just counting on wind.

Pollination is now used by 95% of plants on Earth. Of course, cheaters and profiteers came in, as Evolution is a never-ending game !

Enterprises need to adapt and evolve as well. Digital Transformation of our world considerably shortened cycles of Technological change and adoption, now transforming business models in a shorten than expected time horizon.

AMBORELLA - THINKING OUT OF THE BOX

IMAGINING FUTURE ECOSYSTEMS

Fast movers –being startups, tech giants or innovative companies often set business paradigm shifts. Although weak signals carry uncertainty, they can feed a future vision with several assumptions.

DETECTING
VALUE

Products and Services Adoption is accelerating in B2C and B2B thanks to Tech culture. Perceived value might not always match value proposition, a great opportunity for disruptors.

BUILDING
VISION

No major innovation can succeed against company’s DNA. Try and Learn phase will help testing new elements for company’s positioning, thus authorizing its vision's Evolution.

DRIVING
TALENTS

Understanding rational for change is key for people. Being guided by an enthusiastic vision of their company’s future drives them. Within reach innovation steps make change happen.

Strategic plans to embrace Digital in 5 years timeframe.

Data fuel Ecosystems.

Business opportunities to emerge / to be seized.

Time is of the essence.

DO YOU FEEL CONCERNED ?

Start here

About

Alain Staron founded Amborella in 2018 to capitalize on his extensive experience of innovation in both large corporations and start-ups. Amborella methodology is based on Innovation Catalysis by leveraging Ecosystems.

Prior to this venture, Alain was in charge of Digital Transformation (at Veolia etc...). He is also member of the Board at European Telecom Standardization Institute (ETSI). He has had multiple management positions over the course of his career in companies like Veolia, Transdev, Orange, TF1, Thomson, and Thales, in the sectors of Environment, Smart Things, Urban Mobility, Artificial Intelligence, Media, Telecom, IT and Internet.

Alain launched several innovative businesses for large corporations and created, developed and marketed a number of innovative products and services including with his own start-up. He won 2 prizes for Innovation and wrote over 15 patents. Alain is graduated from Ecole Polytechnique, received an engineering degree from Ecole Nationale des Télécommunications, and holds a PhD in Signal Processing.

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